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Kenya Brand Masterplan Project Launched
The Brand Kenya Board has awarded global brand consultant, Interbrand Sampson East Africa a tender to develop a brand master Plan for Kenya.
Under the contract, Interbrand Sampson will be required to develop a brand strategy that will be the blue print for positioning the country positively in general and its key sectors such as agriculture, sports, the quality of goods & services, human resource, and the attractiveness of its culture.
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